Last I heard Facebook was working with First Data for ad-targeting insights based on purchase behavior. That partnership is what enables their advanced targeting based on in-store purchasing data (look at the CPG targeting categories available in Facebook ads, for example). While First Data is not technically a bank or credit card company that's a very misleading and disingenuous statement for Facebook to make.

Backlash swelled this morning after Facebook’s aspirations in financial services were blown out of proportion by a Wall Street Journal report that neglected how the social network already works with banks. Facebook spokesperson Elisabeth Diana tells TechCrunch it’s not asking for credit…

Facebook has asked large U.S. banks to share detailed financial information about customers, including card transactions and checking-account balances, as it seeks to boost user engagement.